Who We Are

West Michigan Insurance Advisors, LLC.

We are an independent insurance agency offering health and life insurance products for individuals, families and employer groups.   We are your local experts for individual Medicare Advantage and Medicare supplement products!  

Our philosophy has been and always will be to offer our customers the highest quality insurance coverage for the best price, but most importantly to provide them with superior service.

“We are Rooted in Service!”



Pete Schipper                                                                                                                                                                                                                                                     

Pete began working in the insurance business in 1974 working for Harvest Life Insurance Company selling individual, group and Medicare insurance coverage to local farmers. In 1981, he went on to work for a local West Michigan life and health brokerage as Vice President recruiting and training local insurance agents to sell health and life products. He also worked for many years at a local independent agency marketing individual health and Medicare products, as well as small business group health insurance products. Pete feels it is important to have an ongoing, solid relationship with his clients beyond that first sales meeting. To provide clients with the best possible coverage along with superior customer service is a long term commitment he takes seriously. Pete currently serves on the Priority Health Medicare Agent Advisory Board.




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Debbie Johnson  

Debbie has been in the insurance business for 24 years.  In 1994 she began working for a local West Michigan life and health brokerage as a receptionist and assistant to Pete Schipper. In 1997 she obtained her health and life insurance license while working with Pete for a local independent agency.  She has a strong background in customer service assisting Pete with client sales, enrollment, coverage  questions and billing and claims issues. Debbie truly believes in personalized service and going that  extra mile for our customers, whether it is sitting down explaining their coverage, going over their medical bills or helping them to file an appeal.